Twinpine harps on innovation at its 7th anniversary

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Twinpine, Africa’s premium mobile advertising platform, with its digital agency partners, celebrated its 7th year of operations in an event tagged “Driving intelligent connections to consumers in Africa” recently in Lagos.

The event drove conversations centered on the need for digital agencies to go beyond awareness and engagement to conversions and retention via the use of Adrenaline.

Speaking at the event, Dotun Ayangbile, Head, Ad Operations, Twinpine, said that the digital agency’s role is to continually use Automation, Diversification, Attribution and Personalization to unlock the highest possible value for their brands by driving intelligent connections to consumers

“All of this is enabled by data-driven marketing which is powered by these four pillars: Understanding the consumer’s journey; Applying multi-channel marketing; Personalizing each customer’s experience and Utilizing performance drivers (data, channel, ad formats & tools)” he said.

Product Manager, Temitope Akinpelu focused on how Adrenaline, a Twinpine proprietary product can help agencies target consumers granularly with its over 75M+ audience reach. Adrenaline enables mobile advertising on Web (local premium publishers, programmatic) & Non-web (SMS, USSD) mobile channels by leveraging unique audience/subscriber anonymized data for advertising.

The various targeting options that include Income level, Interest, Verified demographics, Data active users, Location (LGA, State & Regional levels) etc. ensures precision in reaching target audience.

Data enrichment, attributing offline-to-online via cookie sync, customer profiling & ability to generate lookalikes for optimal campaign performance makes Adrenaline a truly revolutionary technology.

There was also a live demo of the platform for attendees that demonstrated how the Adrenaline product platform works.

Emmanuel Mang of WebCoupers won a box filled with exciting gifts during the quiz on the Adrenaline product platform.

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